The new Nike spot made by the ad agency F/Nazca Saatchi & Saatchi shows how Ronaldo influenced the people.
How he is whorshipped by so many people. They compare him in a way to Jesus and this can be a small path to go. But watch and think about it yourself:
The VM video of Radiotjänst is really something special. Radiotjänst is a swedish lincense fee collection company and they came up with the idea of celebrating the people who pay their tv licence fees by letting them be stars in their little movie. The effects are really great and I thik it is a brilliant video.
The users can upload a picture of themselves or anyone else to feature it then in the short movie. According to Online Marketing Connect, the video has had about 5 million unique visitors so far from 214 different countries.
I think this a VM campaign worth publishing it here. Just have a look and tell me what you think about it. Enjoy!
I found an interesting article in the MarketingWeek and also on the Investment Market Page where its stated, that this spring Marks & Spencer will open its first standalone sandwich store on the Kensington High Street, West London.
The store will stock a range of pre-packed sandwiches, fresh baguettes and a limited selection of hot food, such as soups and porridge. The shop is an extension to its Food To Go offer, which it features in 17 of its department stores.
I found an interesting article in the MarketingWeek about Microsoft publishing a tool which is called “Engagement ROI”. The aim of the tool is to measure the impact of online ad campaigns rather than merely counting the klicks. The tool has been integrated into Microsoft´s Atlas Media Console, which is software used for managing online advertising campaigns. The beta begins on March 1, with the results to be unveiled towards the end of the second quarter. The tool will undergo testing with national advertising agencies such as McKinney, Mindshare Interaction, World Vision and Neo@Ogilvy. I will keep you informed about it and I think there are lots of unused capacities in the Internet which we should pay attention at. How can we influence the customers buying decision in the Internet? How can we use these informations for our Marketing strategy?
As I am interested in the field of Marketing and began to study MSc International Marketing Management at the University of East London.
I found it interesting to start a blogg where to share the news about the Marketing sector.
I think the Internet opens a new dimension of communication and information is spread much faster. That´s why I am on the look-out for interesting Marketing topics which will lead the future and give some incentives to people interested in this sector.
So feel free to have a look around and comment on my articles, I am always open minded to criticism and new ideas.
Enjoy my blogg and tell others if you like it.
