Bootsmann&Tornado

How can you catch people’s attention? To be honest, most ads are not noticed by people because they are exposed to too many each day. So what kind of advertisements catch their attention?
McDonald´s advertised in a very clever way. At Piccadilly Circus they launched a giant LED screen which made people interact with their ads. People passing by could take pictures of them holding for example an interactive umbrella, a speech bubble saying ‘hi mom’ and other funny things.
The advantage of this kind of advertising is that people are willing to show the ad to their friends and publish it on social networking sites, because it is fun. Therefore McDonald´s was able to generate a much higher reach than traditional advertising. Clever idea, well done.
Marketers should engage their audience more and evoke feelings towards the brand, instead of simply exposing them to advertisement.